A Visiting Card is Essential
- Arc Design Print Studio
- Jun 30, 2022
- 3 min read
The internet has changed the way businesses communicate. Although written communication can be done electronically, the business card is still a piece of correspondence that must be printed. Although it may seem more beneficial to exchange information among colleagues, it is still important to have a business card.
Here are some reasons business cards make a great business tool:

BRAND IDENTITY MARKETING
Your company's personalized visiting card is your brand. It not only contains important contact information like name, title, and email address, but it also often represents the overall image of your business. For brand identity, the company logo is prominently displayed. The typefaces, colors, texture, and paper stock are used to convey a message about what industry is represented. You can use special printing techniques such as laminating, foil stamping, and thermography. The company's business card is the first impression. It reflects its personality.
CONVEYS PROFESSIONALISM & PREPAREDNESS
Image is everything. A business card gives professionalism and shows that you have planned. A business card is a good way to make a professional impression. You will project a polished image if you always have a stack of business cards in a card case.
QUICKER THAN PASSING DIGITAL INFORMATION
There are many apps that allow you to wirelessly transfer your contact information to your smartphone. However, the easiest and fastest way to do this is to use a paper business card. Numerous personal business cards can be distributed quickly at networking events, rather than entering data. It is important to be efficient in the workplace.
SOME CLIENTS DON'T OWN DEVICES
Don't rely on smartphones to transfer contact information. Some people don't have digital devices or aren't tech-savvy. Although the majority of people have an electronic device at home, others prefer to not rely on it. Even if both devices are connected, there may be compatibility issues. You can exchange business cards and send an email with your digital contact card to follow up.
ESSENTIAL IN INTERNATIONAL BUSINESS
Doing business abroad is becoming more common with the increase in global work opportunities. Business cards are essential for international business. They are also used ceremonially. The business card is respected in most Asian countries. The business card should be presented with two hands and not thrown away. Once received, it should be placed in a holder and not put in a pocket. Japan considers business card exchanges a ritual. The exchange of business cards is a sign that a relationship has begun. India has a tradition of exchanging business cards even in non-business circumstances. They are presented face-up to the recipient with the text facing them. Protocol in the Middle East varies from one country to another. For example, in Bahrain, it is forbidden to exchange business cards with the left hand and you should always inspect the business card before you put it away.
Still, the printed business card is the most popular. There are many opportunities to make business connections at any event, including at a networking event or in a coffee shop. A lost client could be caused by not having a business card. Business cards can be exchanged to allow you to follow up and provide a way for you to get in touch with potential clients. It allows for a personal meeting between two people, which is a key element in establishing a business relationship.
ARC Print India will help you to become unique with your visiting card design.
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